Our
team

Gemma Barton

Position: Team Manager
Email: gemma@nora92.com
Phone: 07368 473893
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Gemma has been around Motocross her whole life, growing up with Roy as her dad there wasn’t a weekend that she wasn’t at a Motocross event and has certainly gained the same passion for the sport as Roy! Gemma joined NORA Motorsport not long after it launched in 2019 and since then has gone to gain qualifications in Business Administration. Gemma is also heavily involved with the organisation of the UK’s largest youth only event, MX Master Kids UK! Not long after the NORA CRS team was created, Gemma took on the role of Team Co-Ordinator and works closely with the riders and their families, keeping on top of what they are all up too, as well as organising team wear, race kits and helmets, as well as communicates with team partners. For 2026 Gemma will take on the role as Team Manager.
“Being involved with the NORA CRS Development Team since it began has allowed me to build relationships with the riders and their families to get a better understanding of what the team needs are. I look forward to continuing to work with our current riders as well as introduce new riders to the team.”

Joe Clayton

Position: Team Coach
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Joe has a lot of knowledge and experience from his years riding motocross and Arenacross, plus built his reputation as one of the UK’s top motocross talents especially in the Arenacross world. We feel Joe will be a great addition to the team for the 2025 season.
“I’m very excited to be working with the NORA CRS Development Team in 2025. It is a great opportunity for me to be working alongside NORA helping the riders on and off the track. This is so important for the sport as there is a proper structure in place for the riders to develop into the future pros of our sport and for NORA to be putting all of this in place is amazing for the sport but most importantly the very lucky riders selected.”

Darren Bachelor

Position: Team Managers Assistant + Social Media & Partnerships
Email: darren@noracrs.co.uk
Phone: 07803 795905
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Darren has been around the sport from a young age with family competing, there wasn’t a weekend where Darren wasn’t at a track. Throughout the years Darren has been involved with organising events from club level to national events. Darren has vast experience in Social Media, Marketing and Sponsorship along with event management. Since joining the team in 2024 Darren has played a active role in managing the teams online presence and sponsorship.
“I am excited to be working as part of the team with developing youth riders. It’s great to see a governing body putting a comprehensive programme to support the future riders of the sport. It’s great to see so much support from within the industry to assist the team with going racing.”

Our Founders

Roy Barton

Position: Team Co-Creator
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Roy has been involved within Off Road Motorsport since he began racing sidecars at the age of 15, later going on to compete at some Sidecar Grand Prix’s! Once he hung up his racing boots, Roy went on to compete in the odd event including traveling to France to race a quad, an enduro on a Minibike and in 2009 and then again in 2018 he took part in Weston Beach Race on a sidecar with his brother.

Roy remained within the sport going on to manage Motocross Clubs and being involved in the running of some of the UK’s biggest events. Since then, Roy has gone to manage various motorsport governing bodies within the UK, before he launched NORA Motorsport in 2019.

Always having had a keen passion for wanting to make a positive difference to the sport and the riders, when the opportunity came up to join forces with Coach Robb it seemed the ideal time to create something new and help the next potential generation of PRO Riders.

“NORA Motorsport were pleased to team up with Compete Racing Solutions over the winter to introduce the all new NORA CRS Development Programme for 2023 launched at Master Kids 2022. As a new venture we are more than pleased with the results that we are already seeing with the riders. Under the watchful eye of team manager Andy Watts and co-ordinator Gemma Barton, along with the tuition of Coach Robb from CRS, the Elite Team are benefitting from the weekly talks and daily regime aimed at improving them as competitors.

We are also pleased that the team partners can also see the goals and pathway to achievement that we do at NORA and are also getting behind the programme. The development isn’t a short-term goal and we are hopeful to be working with the riders as they develop in to the future. We will also be looking at the potential to expand the programme and bring on extra riders going forward and expand beyond the MX World.”

Coach Robb Beams

Position: Team Co-Creator
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Coach Robb is the longest running motorsports performance coach in the business, with an impressive 35 years of on and off the track experience. He is a former Pro BMX racer reaching #8 in the world rankings his first year as a Pro athlete, he was also ranked #1 in Florida! Coach Robb is also an accomplished triathlete having competed at the highest level!

Coach Robb has dedicated his career to teaching others the importance of health and wellness, which ultimately leads to improved performance! The unique understanding and perspective he has on what it takes to train and compete at a professional level is second to none!

“Our vision at CRS has always been to reinvest into the sport by investing in our youth to create durable riders that will be able to enjoy riding and racing for many years to come. Our partnership with NORA Motorsport has been a breath of fresh air. It is so refreshing to work with a governing body in our sport that understands this vision and is willing to invest in this vision. With CRS teams in the US, Australia, and New Zealand, it was a natural progression to move over to the UK and Europe and we are proud of the accomplishments of the NORA CRS Youth Development Team members.”